Economics for Business & Management: A Student Text

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Re uploaded by DE on 29-Sep-15

Economics for Business and Management is a highly accessible text for students. It introduces the key principles of microeconomics and macroeconomics and applies them to a wide variety of situations encountered by decision makers. The book emphasises the economic perspectives needed to understand the various functional and strategic areas of business and management. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterise the business environment in which decision makers must operate. Written for 1st year undergraduate courses on economics, with a business or management focus.

This book is written for students beginning undergraduate or equivalent courses with an economics, business or management focus. It adopts a highly interactive approach throughout, seeking to engage students in a broad range of case study and self-check exercises and activities, rather than present unbroken stretches of text more suited to passive reading. The book will be relevant to a wide range of modules which emphasise the economic perspectives needed to understand the various functional and strategic areas of business and management. The key principles of microeconomics and macroeconomics are presented and applied to a wide variety of situations encountered by decision makers. Detailed consideration is also given to the political, legal, demographic, socio-cultural, ethical and environmental dimensions which characterize the business environment in which decision makers must operate.
A wide variety of up-to-date case study materials, drawn from many business sectors, are presented and discussed in all chapters of the text. Although the UK provides the setting for many of the applied materials, the EU and global contexts of business activity are extensively discussed, together with the regulatory and institutional environment facing national and international businesses.

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