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Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Ed

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    Default Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Ed

    ReUploaded by arcadius 09.03.2017

    As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal.
    This updated edition also includes a new chapter on making oneself understood in "offshore" English. Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

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    Last edited by arcadius; 03-09-2017 at 01:50 PM.

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    Default Re: Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Ed

    Dead link :-(


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    Default Re: Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Ed

    Cannot download the source with the link.
    Please suggest if there is anything we could do to make it work.
    Thanks.


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    Default Re: Bridging the Culture Gap: A Practical Guide to International Business Communication, 2nd Ed

    @WaNgXiN , reuploaded!!!

    "Capitalists are so greedy, that will sell you the rope that will hang them" ~Iosif Vissarionovich Dzhugashvili - Stalin~

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